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Harvard Business Review - Ideas And Advice For Leaders

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Actived: Tuesday Oct 13, 2020

URL: https://hbr.org/

Why Reducing Your Offerings Pays Off

Why Reducing Your Offerings Pays Off A limited menu can be a winning strategy, even after the pandemic. Some still remember J.C. Penney’s drop in sales after the retailer eliminated coupons

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Unused Coupons Still Pay Off - Harvard Business Review

In 2010, U.S. consumers redeemed 3.3 billion coupons, cutting roughly $3.7 billion from purchase prices. That’s a lot, particularly since only about 1% of all coupons are ever used.

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In Search of the Ideal Groupon Discount

The problem, sellers are finding, is that customers using 50% off coupons aren’t keeping their end of the hoped-for bargain. Sure, I believe in “try it, you’ll like it” discounts.

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How to Save Groupon - Harvard Business Review

Sure, mobs of customers show up armed with 50% off coupons, but few go on to become repeat customers once the discounts end. The daily discount site mantra to merchants of “get them in cheap and

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Capture More Value - Harvard Business Review

Coupons are an almost perfect example of a fence. Instead of selling groceries at low prices to everyone, retailers offer coupons that discount specific products for specific periods of time.

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The Double Jeopardy of Sales Promotions

There is overwhelming marketplace evidence that “the consumer sales effect is limited to the time period of the promotion itself.” 7 A price-off promotion causes sales to rise, but once the

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Can Groupon Save Its Business Model?

The discounts available through Groupon coupons used to be subject to a host of restrictions, (e.g., “the deal is ON if at least 100 customers subscribe”), but now most Groupon coupons can be

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Leveraging to Beat the Odds: The New Marketing Mind-Set

The strategy paid off. By the late 1980s, the company was not only surviving; Many companies change an ad campaign and introduce coupons or other price promotions. This is a foolproof formula

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The Magazine - HBR

First 90 Days, by Michael Watkins, a proven guide for leaders in career transition, offers strategies for getting up to speed quickly in your new role.

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Kill a Brand, Keep a Customer - Harvard Business Review

Summary. Reprint: R0312G. Most brands don’t make much money. Year after year, businesses generate 80% to 90% of their profits from less than 20% of their brands.

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