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Actived: Tuesday Feb 23, 2021


Four Axioms For Big Data Marketing | FICO

By Josh Hemann A few weeks ago there was a fair bit of hoopla (in certain circles at least) about how Oreo won the Super Bowl. How exactly? By having a team of marketing people posting on social media channels, in real-time as the Super Bowl played out. When power was lost at the stadium Oreo delivered a timely and funny tweet. What was striking was the ensuing discussion on what seems like a

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